Digital Marketing Archives - Tech Business News https://www.techbusinessnews.com.au/category/digital-marketing/ Wed, 04 Dec 2024 23:05:59 +0000 en-US hourly 1 https://www.techbusinessnews.com.au/wp-content/uploads/2022/05/newsfav-150x150.png Digital Marketing Archives - Tech Business News https://www.techbusinessnews.com.au/category/digital-marketing/ 32 32 BoundlessLeads.tech The Link-Building Scam You Need To Know – Exposed https://www.techbusinessnews.com.au/news/boundlessleads-tech-link-building-scam-exposed/ https://www.techbusinessnews.com.au/news/boundlessleads-tech-link-building-scam-exposed/#respond Wed, 27 Nov 2024 11:41:02 +0000 https://www.techbusinessnews.com.au/?p=35805 Despite their slick sales pitch, victims report that Boundless Leads delivers junk links (hyperlinks) that do nothing to improve SEO and could even harm your

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Despite their slick sales pitch, victims report that Boundless Leads delivers junk links (hyperlinks) that do nothing to improve SEO and could even harm your website’s credibility.

The Spam Email Pitch

BoundlessLeads.tech uses mass email spam as their primary marketing tool. Here’s a typical email:

Subject: Boost Your SEO with Premium Backlinks

Message:
Looking to boost your website’s search ranking but not sure where to start? High-quality backlinks might be the key you’ve been missing.

At Boundless Leads, we specialise in providing premium backlinks from high-authority websites (DA 70+). We handle the entire process, ensuring that you get the best possible links to enhance your SEO.

The Scam Email

While the email appears professional, its promises are far from reality. Customers lured in by these claims report receiving backlinks from irrelevant or spammy sites, such as low-traffic blogs, spam blogs and no-index properties coupled with scraped gibberish content.

One user on the Forum Black Hat World where this scam is also advertised said, “This is a major scam. They continue charging you $19.99 bucks even after you have stopped your subscription.

Another said, “After signing up, I kept monitoring my site through an SEO Audit. 30 days later, not even 5% of the links they create work or point to my website,”

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Link-Building Agencies & Freelancers Worst Culprits Behind Internet Casino Link Spam https://www.techbusinessnews.com.au/news/link-building-agencies-freelancers-worst-culprits-behind-internet-casino-link-spam/ https://www.techbusinessnews.com.au/news/link-building-agencies-freelancers-worst-culprits-behind-internet-casino-link-spam/#respond Mon, 25 Nov 2024 12:27:42 +0000 https://www.techbusinessnews.com.au/?p=35765 The internet should be a hub of meaningful content, a place where niche expertise thrives, and readers find information they can trust. But thanks to

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The internet should be a hub of meaningful content, a place where niche expertise thrives, and readers find information they can trust.

But thanks to link-building agencies and freelancers chasing a quick buck, it’s devolving into a chaotic mess. These so-called “professionals” treat the web as their personal dumping ground, pushing garbage links with zero consideration for quality, relevance, or—heaven forbid—ethics.

Have you ever seen a perfectly decent blog about family recipes suddenly hosting a slew of casino or CBD links? It’s infuriating.

These links don’t belong there, but that doesn’t matter to the link-building crowd. They’ll shove their spammy backlinks onto any site willing (or tricked) into hosting them. Niches don’t matter. The audience doesn’t matter. The only thing that matters is money.

And let’s not forget the email spam. Every webmaster knows the type: “Hi, Dear!” emails flooding inboxes, promising “high-quality” backlinks that somehow always lead back to sketchy gambling sites.

It’s not just annoying; it’s destructive. Gambling links, for instance, promote an industry that ruins lives. Families are torn apart, finances are drained, and mental health takes a dive.

They pester site owners with their relentless offers, often with fake names, poorly written messages, and zero respect for boundaries.

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How Hyperlinks Have Become a Commodity: Why Are We Giving Away Links For Free? https://www.techbusinessnews.com.au/blog/how-hyperlinks-have-become-a-commodity-why-are-we-giving-away-links-for-free/ https://www.techbusinessnews.com.au/blog/how-hyperlinks-have-become-a-commodity-why-are-we-giving-away-links-for-free/#respond Sun, 17 Nov 2024 13:43:42 +0000 https://www.techbusinessnews.com.au/?p=35386 Let’s start with a reality check: hyperlinks, the bread and butter of the internet, have somehow morphed from a tool for genuine content sharing into

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Let’s start with a reality check: hyperlinks, the bread and butter of the internet, have somehow morphed from a tool for genuine content sharing into a full-blown commodity.

And it’s not just any commodity—it’s a currency of manipulation. Website owners, listen up.

Why are you working tirelessly, pouring thousands of dollars and countless hours into your site, only to roll over and hand out free links to others, especially those audacious enough to demand payment for a link from their site? Let’s unpack this madness.

Hyperlinks Aren’t Harmless; They’re Strategic Assets

Hyperlinks are often marketed as “mutually beneficial,” but let’s be honest—most of the time, the benefit is one-sided.

You’re not just giving someone a mention; you’re handing them a piece of your credibility, authority, and SEO juice. Meanwhile, they rake in the perks, climbing Google’s rankings and pulling traffic, all at your expense.

Sure, there was a time when linking out was about sharing great content and providing value. But now, backlinks are treated like some kind of underground currency—shady, transactional, and rarely in your favour.

The internet is littered with sites hawking their backlinking services, many of them with spammy tactics that devalue the very thing you’ve spent years building: your online reputation.

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The Infamous SEO Retainer Model: A Dubious Expense for Businesses and a Cash Cow for Agencies https://www.techbusinessnews.com.au/blog/the-infamous-seo-retainer-model-a-dubious-expense-for-businesses-and-a-cash-cow-for-agencies/ https://www.techbusinessnews.com.au/blog/the-infamous-seo-retainer-model-a-dubious-expense-for-businesses-and-a-cash-cow-for-agencies/#respond Wed, 13 Nov 2024 13:24:20 +0000 https://www.techbusinessnews.com.au/?p=35342 Let’s start with the cost. Most agencies charge somewhere between $1,000 and $5,000 a month, with some of the big players charging much more. Clients

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Let’s start with the cost. Most agencies charge somewhere between $1,000 and $5,000 a month, with some of the big players charging much more.

Clients are told these fees cover the cost of advanced SEO tools, expert staff, and “strategies” that include everything from site audits to keyword analysis.

But once they’re locked in, many clients start to feel that the price tag just doesn’t add up. It’s not that the agencies aren’t doing anything – they’re just doing way less than you’d expect for the price.

1. Retainers: Big Bucks, Small Effort

When an agency takes on a new client, there’s typically an initial flurry of activity. They’ll do an audit, spruce up the website’s metadata, run some keyword analysis, and maybe even add a new blog post. But once that’s done, the pace slows down fast.

They’ll run their automated tools, slap together a basic report, and consider the month’s work complete. So what are you really paying for? A whole lot of “monitoring” and not much actual optimisation.

2. Those Pretty Monthly Reports

Every month, the agency sends a report full of colorful charts and graphs that supposedly show progress. But here’s the thing: these charts don’t actually do anything for your rankings.

They’re just a distraction – a way to make it look like there’s action happening behind the scenes when, in reality, it’s all just data points and summaries.

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Web Development Companies Leaching Hyperlinks From Their Own Clients https://www.techbusinessnews.com.au/blog/web-development-companies-leaching-hyperlinks-from-their-own-clients/ https://www.techbusinessnews.com.au/blog/web-development-companies-leaching-hyperlinks-from-their-own-clients/#respond Tue, 29 Oct 2024 02:18:41 +0000 https://www.techbusinessnews.com.au/?p=35213 Isn’t it maddening when web development companies slip in backlinks to their own site from their client’s website? They act like these little hyperlinks are

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Isn’t it maddening when web development companies slip in backlinks to their own site from their client’s website? They act like these little hyperlinks are just a friendly “signature,” but in reality, it’s nothing short of parasitic link leeching.

Imagine this: you pay thousands, even tens of thousands of dollars, to get your website designed – a digital calling card for your business that’s supposed to stand on its own, attract traffic, and represent you. But in the end, you’re not the only one benefiting.

Nope, the web dev company is skimming off the top, silently syphoning your website’s SEO juice right into their own rankings with a link in the footer. Or worse, they hide it deep within the code so you never even see it!

They call it “standard practice” or a “harmless credit,” but let’s be honest, it’s outright exploitation. The client, who’s often unaware of the technical backend, might not even realise they’re being leeched. All that hard-earned domain authority your site gathers over time?

It’s being drained by the company you trusted to build it! What’s worse is that this leeching lasts forever unless the client discovers it and knows enough to remove the link.

And here’s the kicker – after charging clients significant sums, these companies feel entitled to a free, perpetual SEO boost. They’re double-dipping! The client pays for a service, and then the web dev company goes right back and mines the client’s success to boost their own search engine ranking.

It’s especially infuriating when you consider that Google’s algorithms see these links as endorsements. So without realizing it, clients are “endorsing” these companies, sometimes without any disclosure or benefit in return.

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Gmail Spam Crisis: Website Owners Overwhelmed By Link-Buying Solicitors https://www.techbusinessnews.com.au/news/gmail-spam-crisis-website-owners-overwhelmed-by-link-buying-solicitors/ https://www.techbusinessnews.com.au/news/gmail-spam-crisis-website-owners-overwhelmed-by-link-buying-solicitors/#respond Mon, 14 Oct 2024 13:34:25 +0000 https://www.techbusinessnews.com.au/?p=34990 Website owners across various sectors are reporting an alarming increase in spam messages, many of which are poorly crafted pitches from individuals eager to purchase

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Website owners across various sectors are reporting an alarming increase in spam messages, many of which are poorly crafted pitches from individuals eager to purchase links to boost their so called clients SEO rankings.

According to Google it’s AI-powered defenses for Gmail.com stop more than 99.9% of spam, phishing and malware from reaching inboxes and block nearly 15 billion unwanted emails every day.  However, website owners report not seeing these statistics reflected when it comes to marketing spam.

The sheer volume of these solicitations has left many feeling inundated and frustrated.

“I used to receive a handful of inquiries each week, but now it’s overwhelming,” says Rachel fletcher, a small business owner and blog operator,”

“Every day, my inbox fills up with the same generic requests to buy links or guest posts for CBD sites and Casinos.. It’s not only annoying but also makes it difficult to find legitimate emails.”

Experts attribute the uptick in spam to the low barrier to entry for digital marketing services and the growing trend of link-building strategies promoted by services like iCopify.com and blunt marketing services based in India and Pakistan.

Hey Dear!

Many freelancers, eager to capitalise on these tactics, are resorting to mass emailing, often neglecting basic outreach etiquette.

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How Fiverr.com Protects Scammers: A Deep Dive Into Their Feedback System https://www.techbusinessnews.com.au/news/how-fiverr-com-protects-scammers-a-deep-dive-into-their-feedback-system/ https://www.techbusinessnews.com.au/news/how-fiverr-com-protects-scammers-a-deep-dive-into-their-feedback-system/#respond Mon, 23 Sep 2024 16:39:49 +0000 https://www.techbusinessnews.com.au/?p=34381 Many people are drawn to Fiverr.com for affordable services, particularly in areas like digital marketing and link building. It’s a marketplace offering tempting solutions for

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Many people are drawn to Fiverr.com for affordable services, particularly in areas like digital marketing and link building. It’s a marketplace offering tempting solutions for those who want to boost their online presence without breaking the bank.

But the reality is, many buyers don’t understand they’ve been scammed or, at best, provided with worthless services that don’t produce any results—and, in the worst cases, actually harm their websites.

But why is this happening on such a massive platform? Is it just a few bad apples, or is something deeper going on?

Here’s the harsh truth: Fiverr’s feedback system is actually designed to protect scammers. It shields them from accountability, allowing them to continue offering subpar services and leaving more unsuspecting customers vulnerable.

Here’s how it works:

When a customer purchases a service—let’s say, a link-building gig—and the results come back as either useless or damaging, the buyer might not immediately realise they’ve been scammed.

Digital marketing can be complex, and without clear results, many assume they just need to wait longer. Positive feedback gets left prematurely, often by people who haven’t fully assessed the value of the service.

But for those who eventually figure it out—whether it’s a massive drop in their website’s SEO rankings or learning the links provided are from worthless or spammy websites—the damage is done. Naturally, these customers will seek a refund, and in some cases, they’re successful in getting their money back.

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Spammers Exploit Weebly To Create Web 2.0 Links, Fooling Users With Manipulated Domain Authority https://www.techbusinessnews.com.au/news/spammers-exploit-weebly-to-create-web-2-0-links-fooling-users-with-manipulated-domain-authority/ https://www.techbusinessnews.com.au/news/spammers-exploit-weebly-to-create-web-2-0-links-fooling-users-with-manipulated-domain-authority/#respond Wed, 18 Sep 2024 05:04:16 +0000 https://www.techbusinessnews.com.au/?p=34192 Spammers are using Weebly.com, a popular website-building platform, to create what are known as Web 2.0 links, advertising them as tools to improve a website’s

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Spammers are using Weebly.com, a popular website-building platform, to create what are known as Web 2.0 links, advertising them as tools to improve a website’s domain rating (DR) and authority (DA) scores.

Many people, particularly those unfamiliar with the complexities of search engine optimisation (SEO), are falling victim to these schemes, believing that these authority metrics scores will significantly strengthen their site’s ranking and credibility.

What Are Web 2.0 Links and Why Weebly.com?

Web 2.0 links are typically links created on user-generated content sites like Weebly, WordPress, Tumblr, and others. These platforms allow anyone to easily set up a blog or webpage and post content.

In theory, the links on these pages can help other websites boost their SEO metrics. However, when abused, these links can be misleading and offer little to no real value in terms of search engine rankings. (SERP)

Spammers are targeting Weebly because it’s simple to use and offers free website creation with little moderation. By setting up multiple Weebly sites, these spammers are building link networks, then selling these links under the false promise of boosting a website’s DR and DA scores.

How People Are Being Duped

Many website owners, particularly those who lack deep SEO knowledge, believe that domain rating and authority scores are official metrics used by Google to rank sites.

They’re unaware that these numbers are actually third-party vanity metrics provided by companies like Ahrefs and Moz.

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Ranking On Google With Paid Ads vs Organic Search Listings https://www.techbusinessnews.com.au/blog/ranking-on-google-with-paid-ads-vs-organic-search-listings/ https://www.techbusinessnews.com.au/blog/ranking-on-google-with-paid-ads-vs-organic-search-listings/#respond Sat, 14 Sep 2024 13:44:25 +0000 https://www.techbusinessnews.com.au/?p=34101 Let’s face it: anyone can slap a paid ad on Google and land at the top of the page, but how sustainable is that really?

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Let’s face it: anyone can slap a paid ad on Google and land at the top of the page, but how sustainable is that really? Sure, it gives you a quick hit of visibility, but if your long-term growth strategy revolves around shelling out cash for clicks, you’re caught in a self-destructive cycle.

Getting high organic rankings isn’t just about saving money—though that’s a huge perk. It’s about building credibility, trust, and sustainability.

When people find your website because of well-crafted, relevant content, you’re not just buying their attention—you’re earning it. And that’s priceless.

Here’s the thing about paid ads: once the budget dries up, so does your traffic. It’s a treadmill you can never really get off unless you’ve got deep pockets.

Scaling means setting up systems that work for you, even when you’re not feeding them constant cash injections. That’s where organic strategies come in. A well-optimised site, regular content updates, backlinks from reputable sources—these are the building blocks of long-term success.

Paid ads may seem tempting, especially when you’re in a growth frenzy, but it’s a trap. Organic growth may take longer to see results, but it’s infinitely more cost-effective and sustainable in the long run.

Instead of pouring thousands into ads, invest in SEO, content, and user experience. The dividends are greater, and you won’t be held hostage by rising ad costs or competition for keywords.

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Indian Marketing Agency Tistasoft.com Exposed For Registering 43 .Com.Au Domain Names https://www.techbusinessnews.com.au/news/indian-marketing-agency-exposed-for-registering-com-au-domain-names/ https://www.techbusinessnews.com.au/news/indian-marketing-agency-exposed-for-registering-com-au-domain-names/#respond Mon, 26 Aug 2024 02:21:04 +0000 https://www.techbusinessnews.com.au/?p=33645 Indian digital marketing agency located in West Bengal TistaSoft.com has been unmasked for flouting AUDA (Australian Domain Authority) regulations by registering numerous .com.au domain names (43)

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Indian digital marketing agency located in West Bengal TistaSoft.com has been unmasked for flouting AUDA (Australian Domain Authority) regulations by registering numerous .com.au domain names (43) in total for use in a PBN network (link farm), leading to an enforcement action.

The .com.au domains are operated in direct violation of AUDA policy, which mandates that only Australian entities are eligible to register such domains:

These domains were registered through GoDaddy, the preferred registrar for foreign entities attempting to sidestep Australian regulations.

Our investigation revealed that many of these domains featured outdated and inaccurate WHOIS information, further complicating the regulatory oversight and compliance enforcement.

AUDA’s stringent policies are designed to ensure that .com.au and .net.au domains are reserved for Australian businesses and individuals, a crucial measure for maintaining the integrity of the .au domain space.

TistaSoft’s actions undermine regulations, prompting swift action

Sources within AUDA confirmed that the agency is currently working to de-register these illicitly obtained domains. Godaddy has also been contacted regarding the violations.

The scandal has sparked outrage among Australian businesses and domain owners who have expressed frustration over the misuse of the .com.au domain space. Many are calling for tighter controls and increased scrutiny to prevent future infractions at Godaddy.

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