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Reading: Mark West to head Apptio local operations as Regional Vice President for A/NZ
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Tech Business News > People In Technology > Mark West to head Apptio local operations as Regional Vice President for A/NZ
People In Technology

Mark West to head Apptio local operations as Regional Vice President for A/NZ

Editorial Desk
Last updated: November 7, 2022 1:00 pm
Editorial Desk
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Apptio Inc, as appointed Mark West to Regional Vice President for Australia and New Zealand.

With a focus on helping organisations manage cloud costs and budget waste, Apptio is expanding in the local market and West is charged with developing the company’s go-to-market strategy.

Apptio aims to optimise existing and establish new connections with Australia and New Zealand’s biggest banks, retailers, telecommunications companies, and federal and provincial government agencies, as well as Apptio’s partner ecosystem.

West says the number one thing A/NZ companies – and in particular CIOs – are worried about is growing cloud spend. Everyone’s struggling with budgets, and every dollar invested counts in the face of inflation and anticipated recession.

“Apptio has great people, great technology, and an impressive customer base in Australia and New Zealand.”

“Being part of the company gives me the chance to directly impact local organisations’ ability to overcome financial problems with quantifiable results, as well as the ability to impact a wide variety of stakeholders, including business, technology, and finance leaders.” says West

Mr West is a software-as-a-service (SaaS) specialist who joins Apptio with more than 20 years’ technology industry experience, of which the last 12 have been in senior leadership roles.

West, who is based in Sydney was most recently Regional Vice President A/NZ at UiPath, prior to which he held similar positions at AppDynamics, Concur, NetSuite and Acone

He will report to Tarun Kumar Kalra, Vice President Asia-Pacific (APAC) at Apptio.

“The A/NZ market continues to maintain its strategic position in technology maturity and evolution curve with CIOs and CFOs of leading organisation continuing to emphasise the importance of technology spend visibility and accountability,”

“The rapid shift of business critical workloads to public clouds is further driving the need for greater cost transparency and optimisation. We continue to witness encouraging demand and traction in this market, and Mark will be crucial at this phase of our growth.” said Kumar Kalra.

In A/NZ, Apptio works with Commonwealth Bank of Australia, ANZ, KPMG, Telstra, eHealth NSW, Transport for NSW, Woolworths Group, and Coles, among others.

By Editorial Desk
The TBN team is a well establish group of technology industry professionals with backgrounds in IT Systems, Business Communications and Journalism.
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Apptio has appoints Mark West Regional Vice President

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