In recent times, marketing content has had a huge shift. Now brands are leveraging customer-created content more than professionally built brand content. Brands integrate user-generated content on their different marketing channels like websites, emails, ad campaigns, social media channels, video marketing, and every possible place where it connects with prospects.
Why? People find user-generated content more reliable, trustworthy, and unbiased than polished content promoted by brands for their products.
User-generated content increases the engrossment of prospects as it depicts real-life experiences from the existing customers.
As brands are using UGC at different marketing touchpoints, eCommerce brands are capitalizing on user-generated content by modifying them into Shoppable UGC, offering their customers an opportunity to find and buy similar products that people are showing in the UGC.
Do you want to know more about how shoppable UGC is increasing sales of eCommerce brands? Then continue reading and discover the potential of user-generated content to boost your eCommerce sales.
Let’s first understand…
What Is Shoppable UGC?
You might be already collecting and reposting user-generated content from your customers and fans on your official social media accounts. But when you add the tags, product description, and buy button to these posts, it has changed the whole meaning of reposting UGC.
With shoppable UGC posts on your social media accounts, you provide brief product descriptions, real-life images shared by people, and product buy links for all the products mentioned in the UGC of your brand.
Shoppable UGC allows your audience to buy the product simultaneously when they are interacting with the User-generated content and receiving inspiration for future sales.
Users can buy the product they like instantly from Shoppable UGC without searching and redirecting to the website. This is one of the reasons how eCommerce brands are increasing their sales through shoppable user-generated content.
How Shoppable UGC Increases Sales & Social Proof?
90% of online shoppers agree that customer reviews and content shared by them influence their buying decisions and help them make an informed purchase decision.
Here are some stats that brands should consider while employing UGC in marketing:
- 70% of the audience believes in user-generated content rather than brand-created content.
- More than 5 times more consumers like to purchase those products with social media images on the website than without.
- 84% of people say they discover new products from social media posts.
These stats show the importance of leveraging user-generated content for every business to successfully and effectively run their online business to grow their sales and revenue.
Shoppable UGC Increase Sales
- Bring Inspiration: User-generated content gives the audience a new and creative look at the product. UGC has a wider reach to audiences where brands are also unable to promote their brand. User-generated content reaches the friends, family, and followers of the UGC creator, bringing many inspirations that turn into potential leads for the eCommerce brands.
- Display Real-Life Picture Of Product: People understand the difference between professionally clicked images and product photos shared by people on social media channels. When people find user-generated content, they learn about how the product looks in real life. This brings satisfaction and confidence to the audience to buy the product mentioned in the user-generated content.
- Ease Of Checkout Process: People do not need to waste their time searching for the product they like to buy. From the shoppable posts, they can purchase the product simultaneously when they interact with the product. Moreover, people don’t have to enter the checkout details every time they purchase if they have already submitted their delivery and payment preferences.
Shoppable UGC Boost Social Proof
- Build Trust: People trust the reviews shared by real-life customers. User-generated content is shared by the real customers featuring the product. People like to do and follow what other people are doing in their life. User-generated content creates the social proof of the product and brand, which attracts other people to buy similar products like others.
- Depicts Real-Experience Of Customers: As user-generated content shared by the people sharing their experience with the product and service. When reshared on the different marketing touchpoints of your eCommerce, it connects your audience with the satisfied experience of your older customers with new ones.
- Boost Brand Affinity With Customers: User-generated content is relatable. People can connect with the feelings and experiences of the customers as shared with the UGC. When people engage with the user-generated content shared by your customers, it bridges the gap between your brand and new customers, creating a humanized and authentic impression on your potential customers.
Wrapping Up!
In this way, integrating shoppable user-generated content to promote your eCommerce brand will not increase the creative, attractive, and engaging content on your marketing platforms but build a strong relationship with your customers.
This will turn into the authenticity and reliability of the audience on your brands that build a social proof of your website. User-generated content popularizes your brand and its products with the people you never reach. Hence increasing the opportunities for sales and revenue for your brand.
