Have you ever come across a website that didn’t feel right? The design was messy, the colours weren’t appealing, and going through pages around was a hassle. A study found that 94% of negative website feedback was design related and resulted on poor coversions.
Additionally, 73.1% of web designers also believe that a non-responsive design is the top reason visitors leave a website. In 2023, if you want visitors to stay on your website for as long as possible and the design of your website plays a huge part in this
Today, business websites play a crucial role in attracting and keeping customers. Most people in Australia depend on websites to learn about businesses hence the need for a good website design. But how does website design affect your business performance, and what can be done to improve it?
Here’s why Dilate, a web desgin and SEO company in Western Australia believes that professional website design services can help create a web design that boosts prospect engagement and drives conversions.
The Importance of User-Friendly Design
With web design, simplicity is vital irrespective of the business type. Your online visitors want to navigate it effortlessly, which can only be achieved by creating a user-friendly interface.
With the help of Dilate’s web design service your content can be organised better by incorporating intuitive navigation. Dilate also employees highly skilled SEO Experts in Perth to further enhance the digital visablity of your online property
A website that appeals visually and is clutter-free steals visitors’ attention and keeps them engaged each time they visit. However, you must hire a professional designer who understands how colours, layout, and typography work. This way, they’ll create a site that resonates with your target audience.
The benefits of a user-friendly design go beyond aesthetics. If your customers find what they’re looking for fast, they will likely stay on your website longer. They’ll also explore other pages, eventually buying or filling out a contact form. Remember, increased engagement directly correlates to higher conversion rates.
- Mobile Responsiveness
With the rising number of smartphone and tablet users, most web traffic comes from these gadgets. Your web designers must make a site that responds fast when accessed through smartphones. Besides, it must adapt to different screen sizes and resolutions to enhance its user experience.
As of February 2022, mobile devices accounted for approximately 55% of all internet traffic in Australia. While mobile usage remains significant, there has been a noticeable rise in the popularity of laptops and desktops for internet access, surpassing the share of web pages accessed through mobile phones.
71% of marketing companies have also acknowledging the pivotal role of mobile marketing for businesses. It has become an indispensable channel for enterprises to connect with their customers, capitalising on the time they already spend on their mobile devices.
- Engaging Visual Content
Integrating interesting visual elements into your website can positively impact customer engagement. Professional web design services balance images, videos, and text, creating an attractive and informative experience.
- In 2023 84% of communications are visual
- 85% of Facebook videos are watched without sound.
- 55% of Marketers have considerd Facebook their preferred marketing platform.
- At the end of 2023 79% of Internet traffic will be represented with video content
Eye-catching graphics and relevant multimedia content can tell your brand’s story effectively. It helps capture visitors’ attention, fostering a deeper connection with your brand. Additionally, engaging visuals make it easier for visitors to understand your products or services.
Additionally, visual content is more shareable on social media platforms. If your content is informative and meets the visitor’s expectations, they’ll share it across social media platforms with their followers and friends. As such, you’ll get online endorsements and gain a wider audience, eventually boosting your customer engagement.
- Consistent Branding and Messaging
Consistency is crucial in building a solid brand identity. Branding elements like logos, colour scheme, and tone should remain the same on all your web pages.
A consistent brand message builds trust among visitors, reinforcing your brand’s image in their minds. When customers are confident about your brand, they’ll always engage with your content and proceed to order.
Besides, consistency must be experienced offline and online to create a unified brand perception. By doing this, your customers will keep choosing you over your competitors, increasing your conversion rate.
- Speed Optimisation
Slow-loading websites can frustrate visitors and drive them away. It’s worth noting that online users expect websites to load quickly. Hiring professionals during the design process ensures your site is optimised for speed and performance. This ensures that all pages load swiftly across various devices.
Faster load times improve user experience and positively impact search engine rankings. Search engines, such as Google, consider page speed as a ranking factor. Therefore, a site with a faster loading speed has a better chance of appearing higher in search results.
Did you know that performance optimisation goes beyond page speed? It involves optimising images, compressing files, and minifying code to reduce page size.
When you employ these techniques, your website becomes more efficient, providing a smoother user experience that encourages visitors to explore your website further.
Calls-to-Action and Conversion Funnels
Businesses need well-placed CTAs and strategically designed conversion funnels to convert their site visitors to prospects. It’s, therefore, essential to position CTAs throughout the website to guide visitors toward desired actions. This is where you remind them to buy or proceed to make an order.
However, optimising the conversion funnels is imperative if you want the visitors to complete the purchase or a transaction. Once you simplify the conversion process, it reduces friction and encourages visitors to take action, boosting conversions.
Strategically placed CTAs can increase customer engagement, prompting visitors to interact with your website. Whether signing up for a newsletter, downloading a resource, or starting a free trial, how you’ve optimised your site will matter. These interactions deepen the relationship between your brand and the visitor, increasing engagement and loyalty.
Analytics and Continuous Improvement
HubSpot’s research indicates that incorporating continuous improvement strategies resulted in significant performance enhancements for websites.
After just six months of implementing this approach, websites experienced a remarkable increase of 14% in visits, a substantial boost of 16.9% in leads, and an impressive 11.2% increase in revenue.
Continuous improvement is a vital aspect of customer engagement and conversion optimisation and your website must adapt to meet changing demands and consumer preferences even as the market trends evolve. Reliable designers will closely monitor analytics and implement necessary changes to keep your website fresh and appealing.
Summary – Conclusion
With the ever-changing digital landscape, partnering with experts specialising in web design is essential for staying ahead in the competitive market.
A well-optimised and user-friendly website can become a powerful tool for attracting customers. It’ll drive conversions and help your venture achieve growth and success.
Recent studies found 94% of negative website feedback was design related and resulted on poor coversions so remember, investing in professional web design is an investment in the future of your business.
