Looking for a way to check website traffic without breaking the bank? Here are some of the best free tools you can use to get insights on your own or your competitors’ websites.
Here are the best free tools for checking website traffic for any website.
- SEMRush
- Alexa
- Sitechecker Pro
- SimilarWeb
- SerpStat
- SERanking
- UberSuggest
- WebCEO
- SEMRush
SEMRush is a powerhouse when it comes to digital marketing tools. It offers everything from backlink analysis to SEO audits and content planning. One of its standout features is Traffic Analytics, which lets you dive into competitor traffic data.
With the free version, you can access up to 10 traffic overview reports per day. You’ll get crucial metrics like:
- Total visits
- Unique visitors
- Pages per visit
- Average visit duration
- Bounce rate
SEMRush also has a Bulk Traffic Analysis feature that lets you analyze up to 200 websites at once. Want to know where your competitors’ visitors come from or where they go after they leave? SEMRush has you covered with its Audience Insights and Traffic Journey reports.
- Alexa
Alexa (not the voice assistant) is a great tool for SEO and competitive analysis. It offers a free site checker that doesn’t even require sign-up. Alexa provides keyword opportunities, competitive analysis, and audience insights to help you understand your website’s performance compared to others. - Sitechecker
Sitechecker is a simple yet effective tool to help businesses improve their SEO. Alongside its paid features like Rank Tracker and Backlink Tracker, Sitechecker offers a free Traffic Checker. - SimilarWeb
SimilarWeb focuses specifically on traffic analysis, offering detailed reports on any website’s visitors. You’ll get a traffic overview, referral sources, social media impact, and even a breakdown of where the audience is coming from. - SerpStat
SerpStat started as a keyword research tool but has evolved into a full-fledged SEO solution. It gives you visibility reports, traffic trends, and top-performing pages. The free version offers a sample of data, but if you want more, you’ll need to upgrade. Either way, it’s a solid option for checking traffic and keyword trends. - SERanking
SERanking offers an all-in-one SEO solution, giving you data on both organic and paid traffic. The free version lets you track keyword rankings and traffic trends over time. You’ll also get a look at the top-performing pages and main competitors for any site. - UberSuggest
UberSuggest is a popular tool for SEO and content marketing. In the free version, you can quickly check a website’s organic traffic, top keywords, and SEO pages. For more detailed data, such as keyword rankings, you’ll need to opt for the paid version. - WebCEO
WebCEO is designed for agencies or users managing multiple websites. While it doesn’t let you directly search for traffic data on other sites, it does offer competitor analysis using Alexa data. You can track traffic trends, rankings, and shared keywords for your competitors’ sites.
Traffic Bounce Rate
This has a built-in feature called Bulk Traffic Analysis that enables you to check the analytics for up to 200 websites, at once. This feature enables you to compile data for multiple websites into a single report that can be exported to a .csv file. You can gain even more insights from additional traffic reports including:
How Much Traffic Does The Average Website Get?
The typical website sees around 20,000 unique visitors per month, while the average is over 300,000—though this number is heavily influenced by a few high-traffic sites. On average, websites get about 7 page views per visit, and the bounce rate hovers around 37%.
Free Website Traffic Checker Summary
Estimating your website’s traffic can give you valuable insights, like identifying your top-performing posts, highest-ranking keywords, and even which content is driving revenue.
We hope you find the right tool from the list above to help you analyze your website’s metrics. However, don’t limit yourself to just one—try a few different tools and compare the results to get a more complete picture.
