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Tech Business News > Stories > Web Content Scams And Guest Posts
Stories

Web Content Scams And Guest Posts

Matthew Giannelis
Last updated: July 25, 2021 12:02 pm
Matthew Giannelis
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The internet has been a fertile ground for web content scams in recent times. People have become conned out of their money through unscrupulous web content writing businesses that want to make a quick buck at the expense of the gullible blogger. These so-called experts in content writing pose as experts in the industry when they are actually nothing more than con artists. There are a few basic steps that a blogger can take to make sure that he or she does not fall victim to a content scam.

The first of the content scams is the regular practice of posting the same old content over again. If you have an established blog, then the company will usually send you periodic updates or blog posts from time to time. However, if you find that the same content has been posted many times over, then you should question why that particular company is willing to post content on your site. If the answer to this question is elusive, then you may want to start considering other opportunities.

Guest posts are another area in which the unsuspecting blogger has been taken advantage of. Guest posts are where a company pays a blogger to write about their products or services in return for having a link back to their own site or blog. However, it is important to note that a company cannot hire a writer just because they are good at writing or because they are willing to write for free. A company’s reputation is often at stake when a writer is improperly paid for content.

If a company is interested in paying someone to write guest posts, then they need to ask more detailed questions. For instance, why is it necessary for a company to pay an individual to write about their product when they themselves offer great information on the same topic? Companies should ask content writers to research the niche that they are working in and write about similar problems that consumers may face. If a company cannot effectively do this themselves, then they should not be handing the job over to another individual.

In addition to poor content, companies have committed web content scams by hiring ghost writers to provide content for their site. Because a writer’s main focus is making money, they may begin to incorporate promotional language and subject matter into their articles. This will not only place readers at risk for being exposed to ads, but also can lead to other writers plagiarising content and passing it off as their own.

Another way that web content scams work is by using inexperienced individuals. Even though many writers know that they need to follow specific guidelines when writing for a website, companies may not consider these guidelines to be important. Sometimes the guidelines are ignored completely. With this in mind, the writer creates content that does not adhere to any rules, creating a mess for both the company and the writer. The writer may feel that since he or she was not paid, the web content scam has failed.

If you want to avoid web content scams, you should always make sure you are working with a legitimate company. You should always ask questions before you hand over any money. If the website promises you top rankings in a short amount of time, then you should be skeptical. Make sure you have all of your information right, and look for testimonials from actual customers. Also, do your own research on a company before deciding to hire them to write content for your site.

A good way to prevent web content scams is to actually look for a good web content writer. There are many talented writers out there who are not in this business for the money. They are talented people who like to share their talents with others. As long as you choose someone reputable and works within their guidelines, you should have no problems. Many companies may even have samples of their work available to view, which would give you a better idea if you are going to work with them or not. Keep these tips in mind, and you will find the best content writer possible.

TAGGED:scams
By Matthew Giannelis
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Secondary editor and executive officer at Tech Business News. An IT support engineer for 20 years he's also an advocate for cyber security and anti-spam laws.
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