In comparison, telecommunications giant Telstra currently offers NBN plans starting at $130 for the first six months and escalating to $150 thereafter, with advertised typical download speeds around 700 Mbps.
This stark contrast in pricing and performance has led many to question why Telstra continues to dominate the NBN market with over 40% market share despite the clear advantages of Superloop’s offering.
Superloop’s pricing strategy not only provides customers with exceptional value but also reflects the company’s commitment to delivering high-quality internet access.
With an increasing number of Australians working from home and streaming high-definition content, the demand for fast and reliable internet has never been greater. Superloop’s nearly gigabit speeds cater to this need, enabling seamless online experiences.
Industry analysts are noting that while Telstra’s established brand and extensive infrastructure contribute to its market position, the competitive pricing and superior performance of Superloop’s plans may encourage consumers to reconsider their options.
As awareness of Superloop’s offerings grows, more customers may be tempted to switch, seeking both speed and savings.
One satisfied Superloop customer recently shared their impressive experience with the ISP’s seamless connection process. After being notified that their address was enabled for Fibre to the Premises (FTTP), they decided to switch to Superloop for its near gigabit speeds.
“I was pleasantly surprised at how quick and easy the whole process was. After a brief 15-minute phone call with Superloop’s customer service, I received confirmation that my connection would be ready to go in just a few hours. True to their word, Superloop activated my service in an hour.”
“It felt almost too good to be true,” he said “I expected to deal with a lot of red tape, but everything was straightforward and efficient. I was online and streaming in no time.”
Superloop’s Litespeed 1Gbps Plan Delivers Impressive Speedtest Results
The results showcase the plan’s ability to handle high-demand activities such as streaming, gaming, and large file uploads with ease.
Customers opting for Superloop’s Litespeed 1Gbps plan are thrilled with the results of their recent speed tests. Users have consistently reported download speeds averaging a remarkable 940 Mbps, coupled with upload speeds of 40 Mbps.
The solid 940 Mbps downstream means users can download large files in mere seconds, stream ultra-high-definition content without buffering, and support multiple devices simultaneously without sacrificing performance.
Meanwhile, the 40 Mbps upload speed is particularly beneficial for those who frequently upload large files or engage in video conferencing, ensuring smooth and efficient communication.
With these impressive speedtest results along with the ISPs pricing structure, Superloop is solidifying its reputation as a top contender in the NBN market.
Customers are increasingly finding that not only does Superloop offer competitive pricing, but the actual performance lives up to the promise of near gigabit speeds. As more users share their positive experiences, Superloop’s popularity is expected to continue growing.
Superloop is winning the race for value
According to Superloop boss Paul Tyler aggressive competition in the broadband market is benefiting the internet provider as people trade down to cheaper plans.
“The tougher it gets, the more aggressive it gets, the more there’s a flight to value of people trying to retest their broadband supply, the better it is for us,” Mr Tyler told The Australian Financial Review. “We’re a value play.”
Superloop added more than 87,000 customers over the year to give it a total of 455,000 customers, which it claims is its highest organic growth to date.
Its share of the national broadband market is now running at around 4 per cent, up from less than 2 per cent in 2022, says Mr Tyler.
Superloop Poised for Growth with New Contracts and Revenue Increases
Superloop is set to enhance its market share significantly thanks to a new six-year wholesale contract with Origin Energy, which is projected to boost earnings by over $19 million.
The company forecasts group underlying earnings to reach between $83 million and $88 million for the 2024-25 financial year, a substantial increase from the $54.3 million reported last year—surpassing its previous guidance of $51 million to $53 million.
Superloop secured the Origin contract from Aussie Broadband and began migrating customers in late July, with plans to complete the transition by late October.
Additionally, the company has inked a five-year wholesale agreement with AGL, expected to contribute between $4 million and $5 million in revenue this financial year.
In terms of revenue performance, Superloop’s consumer services experienced a remarkable 47% increase, totaling $264.6 million. Business revenue rose by 4.3% to reach $104 million, while wholesale revenue also saw a notable increase of over 9%, hitting $48 million.
Superloop isn’t the only telecommunications provider enhancing its typical evening speeds. TPG and iiNet have also raised the speeds on their NBN 1000 plans from 450Mbps to 671Mbps, marking a notable improvement.
It remains to be seen whether TPG and iiNet will gain on Superloop and Telstra within the foreseeable future, but it still remains that Superloop has an ideal combination of speed and price
With these developments, Superloop is well-positioned for continued growth and success in the competitive telecommunications landscape.
