Adobe has appointed Katrina Troughton as Vice President and Managing Director of Adobe Australia and New Zealand (ANZ) was just recently the General Manager for IBM Australia and New Zealand (ANZ)
Troughton will manage Adobe Experience Cloud, Adobe Creative Cloud, and Adobe Document Cloud as part of her job, working for Simon Tate, Adobe’s Asia Pacific President.
With a focus on unleashing creativity, accelerating document productivity, and powering digital businesses, Adobe provides brands with a competitive advantage, allowing them to engage customers across every digital touch point.
Because of its track record of innovation, category leadership, and expanding market potential, Adobe is well positioned for future growth.
Troughton says Adobe is a global category leader that helps everyone – from creative hobbyists and SMBs to global brands – deliver exceptional, personalised digital experiences.
“I have always held a passion for technology and am thrilled to be leading the Adobe Australia and New Zealand team. Digital has become the way for people to connect, work, learn, and be entertained.”
“I am confident Adobe is the best placed technology partner to help businesses, brands, and individuals succeed in today’s digital-first world.” says Troughton.
Simon Tate, President, APAC at Adobe says Australian and New Zealand businesses and govts continue to rapidly accelerate their digital transformation strategies and implementations, and Adobe’s market-leading tech are seeing strong momentum across the region.
“Katrina is an experienced and creative outcome-focused leader with a proven track record of delivering results and transforming businesses for sustainable growth. I’m delighted to welcome her into the Adobe business.” says Tate
With over thirty years of experience in the global technology sector, Troughton joined Adobe and held senior leadership positions in Australia, New Zealand, China, and the United States, where she drove growth and changed client relationships by leveraging technology across their enterprises.
With reference to the software and SaaS businesses developed by Troughton at IBM, as well as the changes made across operations, digital sales, digital marketing, partners, and client satisfaction, Troughton has a long history of accomplishing transformations.
Troughton has also been involved in many acquisitions across her career, where she has dealt with acquisition integration.
Additionally, she is also passionate about career development and digital skilling within the IT industry, also currently serves on the TAFE NSW Advisory Board, is a Careers NSW Ambassador, and supports the development of women leaders through her work with Chief Executive Women.
Her passion for culture, diversity, and inclusion in high-performance firms saw her recognised as ‘CEO of the Year’ at the 2021 Australian LGBTQ Inclusion Awards.
Troughton graduated with a Bachelor of Science and a Bachelor of Commerce, both majors in Physiology and Pharmacology and Economics, respectively, from the University of Auckland.
